Sander van Meggelen.

Track record

• Running Keuze.nl, consumer comparison. Started 2007, brand since 2020, advisor since 2024.
• Running Studio 44, co-working on the Maliebaan, Utrecht. A shared floor for operators.
• Running Energy Data Services. Pricing and switching data for Dutch energy companies. Since 2018.
• Shipping InhouseSEO.ai. SEO tooling for in-house teams. Private beta, 2026.
• In motion Dutch online companies in diligence. Nothing public yet.

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  Keuze.nl

  Started 2007 · Keuze.nl brand 2020 · Advisor since 2024

  Dutch consumer comparison. Started 2007 from a neighbour's question: am I paying too much for my internet? Grown into a multi-category platform, consolidated under one brand in 2020.

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  Studio 44

  Maliebaan, Utrecht · Since 2023

  A small co-working floor for operators on the Maliebaan. By appointment.

• 

  InhouseSEO.ai

  Private beta · 2026

  SEO tooling for in-house teams. A monitoring and planning layer designed to be used by the operator, not delegated to an agency.

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  Internet Ventures

  Dutch online M&A · Private

  Acquiring and repositioning Dutch internet companies.

• April 2026

  Thirty-seven words

  Notes from inside the anti-AI-slop ruleset behind the open-source InhouseSEO Claude skills, by the file's author.

• April 2026

  Claude een dag aan het werk: Webdesign

  Iwd.nl is gebouwd met een autoresearch-loop in Karpathy-stijl. Wat werkte, wat vastliep.

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